Monday, April 23, 2007

crafting key messages

i was reading the article,"crafting key messages and talking points" by Cornelius Pratt. The article talks about if messages should only contain positive information only like one sided messages, or should they contain both the positive and the negative points like two sided messages. The article goes on about a research that was done on the effectiveness of one sided versus two sided images. Studies show that there are certain situations where one type of message is more effective than the other. For example, two sided messages can be effective persuasive devices. while one sided messages are more suited for lower educated readers.
in my opinion, i think one side messages sometimes loses credibility and truth. two sided messages conveys more information and balances the positives and the negatives of the message. Overall, we should craft our messages depending on our audience. Understanding the audiences expectations is very important in crafting effective messages. To ensure message effectiveness, you must analyze the audience to guide your message development. Then you must make sure the messages are fair and balanced.

Monday, April 16, 2007

2.13 million dollar comma

after i read the article, "comma quirks irks rogers", i realized the importance of punctuation in sentence structure. Before this, i have always thought that a comma is used to join two sentences and fix run-ons . Everytime i want to join two incomplete sentences, i just use a comma. i never knew that it could change the whole meaning of the sentence. Just because of a simple mistake of the use of a comma, the company lost 2.13 million dollar. That's a very costly mistake for a punctuation error that could have easily been fixed with a little editing.
After reading writing that works, i learned that commas are used to link, enclose, and separate phrases. if we use it right, it can clarify and emphasize how ideas fit together. However, if we use it incorrectly, it can lead to confusion and the reader might misinterpret what you want to say. I've learned that puntuation errors can have a big impact on my writing. So from now on, i will start checking my punctuation in my writing to make sure it is gramatically correct and make sure it doesn't alter the meaning of the sentence.

Friday, April 13, 2007

World Hunger

this week in my nutrition class, we discussed about world hunger. Before the discussion, i thought that world hunger only exists in third world countries. To my surprise, i found out that world hunger is also a big problem in developed countries like the United States. There are many people in the U.S. that are homeless and don't have food to eat. There are many non-profit organizations out there that help fight world hunger by providing food and shelter for the needy.
During my spring break, i spent time volunteering at a san jose family shelter organization that provides food and shelter for up to 144 people. When i was there, I helped prepare and serve food for the people living there. The whole experience was good and it also made me feel really good about myself for helping the needy. I think these organizations are great at what they do. These non profit organizations are helping put an end to hunger by providing homeless people with food and an opportunity to make a decent income. By offering our services to these organizations, we can help reduce the population of people in hunger. I definately recommend that everyone should try and volunteer once just to see how it is like to help out others. i , myself thought volunteering was a waste of my time. The whole experience changed my view.